Heat not burning tobacco (HNBT): Is it not also our mistake?
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Romanian Society of Pneumology, Bucharest, Romania
Carol Davila University of Medicine and Pharmacy, Bucharest, Romania
Publication date: 2020-10-22
Tob. Prev. Cessation 2020;6(Supplement):A110
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Heat not burning tobacco is and remains a challenging subject for all people involved in tobacco control. The main question is: ‘Can we repeat the same mistakes as for conventional tobacco?’. We commence with what the tobacco industry already knows, what are the expectations of this deadly industry, what are their arguments, and the new strategies they adopt and our potential mistakes. At the same time, one can find some possible actions to counteract and disable the tobacco industry strategies.