Motivations for using nicotine pouches – findings from interviews with Polish adults
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Department of Public Health and Social Medicine, Medical University of Gdansk, Gdansk, Poland
Division of Quality of Life Research, Medical University of Gdansk, Gdansk, Poland
Łukasz Balwicki   

Department of Public Health and Social Medicine, Medical University of Gdansk, Gdansk, Poland
Publication date: 2023-04-25
Tob. Prev. Cessation 2023;9(Supplement):A39
Nicotine pouches (NPs) are gaining popularity. These are small, white sacs, which include nicotine in the form of salts enriched with several types of additives mainly different types of flavors. Lack of tobacco in the NPs is an important factor that is associated with its potential lower harmfulness compared to traditional cigarettes or heated tobacco products as well as snus. Despite above characteristics there is still insufficient data on patterns of use, motivations, as well as perceptions of this new, emerging product. The aim of the study was to broaden the knowledge on motivations for reaching out for this product.

Material and Methods:
Qualitative approach was utilized. In December 2022 there were seventeen structured Individual In-depth Interviews (IDI) conducted. The sample included only adults, both male and female.

The initial findings indicated that for participants the NPs were complementary product to other tobacco products. The key motivation to start using NPs elicited by interviewees were curiosity and willingness to experiment. The introduction to the product was through several channels: (a) close/personal – such as friends, (b) distant/ personal, such as hostesses at parties and (c) contextual – such as events i.e. concerts. The motivation to continue using NPs arises from the convenience of usage. In users opinions they do not produce smoke or smell when applied, thus can be used indoors without disturbing others, as well as can be easily hidden, when required. Moreover, they provide a longer and stronger effect while not affecting lungs.

NPs is an emerging products, which can add to the portfolio of nicotine products. Its attractiveness is attributed to its novelty to consumers and convenience of use. Thus perceived as an alternative to other nicotine products.

The authors declare they have no conflicts of interest regarding this research.