CONFERENCE PROCEEDING
Prevention of TI manipulations during the implementation of a ban on TAPS
 
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NGO Advocacy center "Life”, Ukraine
Publish date: 2019-03-26
 
Tob. Prev. Cessation 2019;5(Supplement):A46
KEYWORDS
tobacco
 
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ABSTRACT
Tobacco display can have a high promotional impact on smokers and especially on people who do not smoke. In developing countries where there is a ban on advertising, promotion and sponsorship, but poorly developed institutional capacity of state institutions, the tobacco industry stimulates the development of a network of tobacco sales points and uses them for the advertisement for tobacco products.
According to the monitoring results, TINY TARGETS project by the Campaign for Tobacco-Free Kids in Ukraine uses marketing tools such as tobacco marketing, tobacco at the level of the child's eyes up to 1 meter, tobacco along with sweets and toys, etc.
Heightened the problem created by Heated Tobacco Products, which completely avoided the legislation on the prohibition of Tobacco Advertising Promotion and Sponsorship. In this way, the tobacco industry has the potential to create a deep associative effect from the full-fledged Heated Tobacco Products advertising, complemented by a promotional display of tobacco products. In these conditions, the consumer can perceive all information as a continuous ad unit of tobacco products.
In order to prevent these threats during the creation of national tobacco advertising legislation in accordance with the FCTC, account should be taken of possible manipulations that the tobacco industry can make in order to advertise, promote and sponsor tobacco products.
eISSN:2459-3087