CONFERENCE PROCEEDING
Tobacco sales, advertising and promotion near the schools in Kazakhstan
 
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1
Nazarbayev University, Kazakhstan
2
National Coalition “Smoke freeKazakhstan", Kazakhstan
Publish date: 2019-03-26
 
Tob. Prev. Cessation 2019;5(Supplement):A4
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ABSTRACT
Introduction:
The target of this study is to evaluate sales, advertisement and promotion of tobacco products in points of sale near the schools of Kazakhstan.

Methods:
325 points of sale, located in five-minute walking distance from a school, were analyzed through mystery shopper approach by six trained investigators in May 2018. These points were located around 170 schools of the following cities: Astana, Almaty, Shymkent, Karaganda, Ust'-Kamenogorsk, Aktobe and Kostanay. Special app developed by “Tiny Targets: Big tobacco”1 campaign was used to measure the distance from schools and shops, and to collect the information.

Results:
Almost all shopping points (97%) provide tobacco products for customers. The most widespread forms of advertisement and promotion of cigarettes are posters (77% ) and placement near sweets and toys (56%). Despite the establishment of policies, almost 30% of shops provide single sale of cigarettes and some points utilize banned promotion methods such as a present for a purchase, sweet and toys in form of cigarettes, the presence of tobacco tradesman. Two out of three shops offer flavoured tobacco products with a diverse range of tastes and 42% of analyzed spots place tobacco products at the eye-level of a child.

Conclusion:
This study figured out that despite certain legislative measures there are high accessibility, extensive sales and aggressive promotion of tobacco products at points of sales targeted for school-year children of Kazakhstan. Particularly, there is high access to single sticks cigarettes’ sale and heavy exposure to tobacco advertisements at points of sale near the schools.

eISSN:2459-3087