Ban on advertising and promotion of heated tobacco products in Poland
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Department of Commercial Law, Faculty of Law and Administration, University of Gdańsk, Gdańsk, Poland
Division of Public Health and Social Medicine, Department of Social Medicine, Faculty of Health Sciences with the Institute of Maritime and Tropical Medicine, Medical University of Gdańsk, Gdańsk, Poland
Publication date: 2022-07-05
Tob. Prev. Cessation 2022;8(Supplement):A112
Among the many tools limiting the consumption of tobacco and tobacco products, the legal regulations prohibiting their advertising and promotion are of significant importance. Currently, there are two types of heated tobacco products on the Polish market.

The aim of the study was to analyze the provisions protecting consumers against advertising and promotion of HTP in Poland.

A dogmatic and legal analysis of the provisions was performed.

Heated tobacco products, as well as tobacco props relating to them and associated symbols, are prohibited from advertising. The promotion consists of activities specified in Article 2.23 of the Anti-Tobacco Act, including public distribution, organization of tastings, bonus sales or competitions relating to heated tobacco products.

The best solution, fully compliant with the standards of the WHO Convention, would be to completely abandon the legislator’s distinction between public and private promotion by prohibiting any type of promotion of nicotine products.

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