Introduction:
The Global Youth Tobacco Survey (GYTS) is a global CDC and WHO-coordinated survey that monitors schoolchildren's use of tobacco and new emerging products and their knowledge, beliefs, and attitudes toward tobacco, tobacco marketing, and tobacco control policies. The aim was to assess the current exposure to TAPS among Polish schoolchildren and changes in the exposure in the past 25 years.

Material and Methods:
GYTS includes a two-stage (school and classes) sample design where schools are proportionally selected to their enrollment size. GYTS is a cross-sectional, nationally representative, school-based self-administered questionnaire survey of schoolchildren aged 13 to 15. In Poland, GYTS sample sizes count from 3,000 to 4,000 respondents. Current data analysis on youth exposure to TAPS is based on national GYTS samples from 1999, 2003, 2016, and 2022.

Results:
In 2022, 61.9% of Polish students saw anyone using tobacco on TV, on video, or movie, 29.9% noticed TAPS at points of sale, 8.6% had something with a tobacco brand logo, and 6.8% were ever offered a free tobacco product from a tobacco company representative. Exposure to TAPS among Polish children remains at the average European level. Between 1999 and 2022, the most substantial changes in exposure of schoolchildren to TAPS were noted in offering a free tobacco product by representatives of tobacco companies (decline from 49.8% to 6.8%) and in having a tobacco brand logo (28% to 8.6%), Since 2016, there was also observed a substantial decline in perception of TAPS in points of sale (43.3% in 2016 to 29.9% in 2022) and 10-percent points decline in perception of tobacco message or anyone using tobacco in media (respectively, from 71.9% to 61.9%).

Conclusions:
Banning TAPS in Polish media, including the Internet, works. However, the level of exposure to TAPS among Polish schoolchildren seems to be still at a high level, especially when they see tobacco use on TV, videos, and movies and are exposed to TAPS at points of sale. It results from a tobacco industry strategy that is currently focused on Internet capacities and points of sale, for new emerging tobacco and nicotine products. There is an urgent need to counter-act the tobacco industry strategy and strengthen tobacco control measures in these settings.