Nicotine pouches market in Poland: A sale analysis
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Medical University of Gdańsk, Gdańsk, Poland
Publication date: 2022-07-05
Tob. Prev. Cessation 2022;8(Supplement):A18
The use of tobacco products is a significant public health problem also due to the constantly expanding catalog of new tobacco and nicotine products. Nicotine pouches, a new form of oral nicotine products, are smokeless and do not contain tobacco, consist of a cellulose matrix containing nicotine, placed inside a fiber bag. Nicotine pouches are similar in appearance and usage to snus, but do not contain tobacco and can further reduce the harmful effects of smoking. In Poland, nicotine pouches appeared on sale in 2020.

The aim of the study was to analyze the market and sales forecasts for these products in Poland.

Euromonitor International data on the tobacco products market share in Poland were used for the analysis.

In 2020, the leader on the nicotine pouches sales market in Poland was the brand 77, followed by the Killa brand and other smaller brands jointly. Euromonitor International forecasts an increase in the value of the nicotine pouches market in Poland by nearly 97% by 2025. At the same time, a 3% decrease is forecast for the overall tobacco market in Poland by 2025.

In the next few years, the expected increase in nicotine pouches sales in Poland is predicted. Given that nicotine pouches can appeal to a wide variety of user groups, from novice to experienced, in terms of taste and nicotine content, it is important to research and incorporate these new tobacco products into research, use control policy and practice.

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