Public health advocacy: How to effectively communicate research findings to policy makers and the press
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German Cancer Research Center (DKFZ), Heidelberg, Germany
Publication date: 2022-07-05
Tob. Prev. Cessation 2022;8(Supplement):A81
For effective tobacco control, a strong political will to introduce policies to protect public health is a key requirement. The political will can be raised and can be strengthened by sound science communication. To effectively communicate science to politics, a good advocacy strategy is needed.

This presentation aims at giving an overview on the key elements of an affective advocacy strategy.

Key elements of an advocacy strategy will be elaborated.

Key elements include building up a long-term goal by defining single steps to reach it, using robust science by translating the scientific language into easily understandable language, even for a lay audience. It is important not only to know the target audience, but also to anticipate the tactics of the counterparts. It is important to build up coalitions and to have champions forthe issue. Finally, it is essential to detect and use windows of opportunity for the messages to be heard.

There is no unique method of advocacy, but certain basic principles and practices generally are used, depending on the respective circumstances and needs. A successful advocacy strategy needs passion, persistence, and patience.

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