CONFERENCE PROCEEDING
Integrated model for tobacco control: Fiscal measures in Europe and evidence-based advocacy activities by Fondazione Umberto Veronesi ETS.
 
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Fondazione Umberto Veronesi ETS, Milano, Italia
 
 
Tob. Prev. Cessation 2026;12(Supplement 1):A51
 
ABSTRACT
BACKGROUND-AIM:
Reducing tobacco use requires multisectoral approaches based on economic and behavioral evidence and prevention models. This paper presents an integrated model that combines the experience of the Fondazione Veronesi (FUV) in prevention, communication and advocacy with the experience of the Scientific Committee for the Fight against Smoking and the research conducted by CERGAS of Bocconi University on the impact of tobacco taxation measures in the EU and outside the EU. The aim is to contribute to the development of evidence-based recommendations for policy makers and to guide strategies to fight smoking, with a particular focus on protecting young people. The work is complemented by a survey conducted by AstraRicerche on the attitudes and behaviors of Italians towards smoking taxation.

METHODS:
Specifically, CERGAS conducted an international review of existing literacy on excise duty structure, governance and prices, with a particular focus on France and Ireland. AstraRicerche carried out a representative national quantitative survey, investigating the acceptability of taxation and expectations regarding the effects of prices on an Italian sample. FUV set up and strengthened its awareness-raising and advocacy activities, integrating the evidence produced by the actors involved in a Policy Paper that summarizes the demands for increased taxation on tobacco and nicotine products for policy makers.

RESULTS:
CERGAS highlights that tax systems with high specific excise duties, planned increases and coordinated governance facilitate a reduction in the consumption of tobacco and new nicotine products. Concerns about smuggling and employment impacts are secondary. The AstraRicerche survey shows that 59.5% of Italians support tax increases. FUV integrates this evidence to support informed positions on the role of taxation, the need to strengthen the protection of young people and the prevention priorities defined by the Fondazione Veronesi Anti-Smoking Committee.

CONCLUSIONS:
This approach shows that integrating fiscal analysis, behavioral data and advocacy is an effective model for guiding evidence-based tobacco control policies. FUV’s central role in translating research into recommendations and initiatives to fight tobacco use is a replicable example for promoting informed public decisions.
eISSN:2459-3087
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