CONFERENCE PROCEEDING
Passivesmoke.ch – a national online platform to understand, communicate and act on passive smoke and vaping exposure in Switzerland
 
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Swiss Association for Tobacco Control (AT Suisse), Bern, Switzerland
 
 
Tob. Prev. Cessation 2026;12(Supplement 1):A79
 
ABSTRACT
BACKGROUND-AIM:
Although Switzerland adopted a federal law on protection from passive smoking in enclosed public spaces in 2010, secondhand and thirdhand smoke remain pervasive in private and semi-public environments such as homes, balconies, workplaces and outdoor areas frequented by children. According to the Swiss Monitoring System of Addiction and Non-Communicable Diseases (MonAM, FOPH, 2022), 6.5% of the Swiss population are exposed to passive smoke for at least one hour per day, and 15.8% at least once per week. Yet no national online platform has so far been dedicated exclusively to this issue, providing citizens, professionals and decision-makers with accessible and validated information. The project PassiveSmoke.ch aims to fill this gap by offering a comprehensive digital toolbox to understand, communicate and act on passive smoke and vaping exposure.

METHODS:
Developed by the Swiss Association for Tobacco Control in collaboration with the Swiss Lung League, PassiveSmoke.ch was conceived through a participatory process involving health experts, legal advisors and communication specialists. The platform integrates four main pillars: 1. Health: evidence-based data on secondhand and thirdhand smoke, focusing on vulnerable groups 2. Rights and procedures: clear legal guidance and model letters to support non-smokers’ rights 3. Citizen participation: collection of anonymised testimonies to document real-life experiences 4. Advocacy: an annual national report summarising trends and policy gaps, designed to inform legislative review The site will be available in Switzerland’s four national languages to ensure inclusivity and accessibility.

RESULTS:
The platform has been (will be) launched nationwide in early 2026 as the first Swiss digital resource entirely dedicated to passive smoke and vaping exposure. By combining scientific, legal and civic components, PassiveSmoke.ch offers a new model of health communication that transforms individual concerns into collective knowledge and actionable policy input.

CONCLUSIONS:
PassiveSmoke.ch represents an innovative, collaborative approach to secondhand and thirdhand smoke prevention. By addressing an unfilled societal need and linking personal experience with public health advocacy, the project aims to strengthen protection, foster mutual respect between smokers and non-smokers, and support the revision of existing smoke-free legislation considering current exposure realities.
eISSN:2459-3087
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