CONFERENCE PROCEEDING
Effective science communication for public health: The tobacco atlas Germany 2025
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German Cancer Research Center (DKFZ), Heidelberg, Germany
Tob. Prev. Cessation 2026;12(Supplement 1):A80
ABSTRACT
BACKGROUND-AIM:
In Germany, implementation of the WHO Framework Convention on Tobacco Control is lagging behind. In order to counter the intense lobbying as well as further tactics employed by the tobacco industry, political decision-makers, public health advocates and journalists urgently require reliable scientific information that is both sound and easily understandable in order to inform further tobacco control policies. This multifaceted information must be compiled in a single publication and communicated in a concise, illustrative manner.
METHODS:
Development of a comprehensive tobacco atlas. Based on data relying on national polls, the number of tobacco-attributable cancer cases and deaths for Germany have been calculated.
RESULTS:
The Tobacco Atlas Germany 2025 provides a clear and illustrative summary of recent data on tobacco consumption, its health effects, death toll and societal costs. It also covers new devices, such as e-cigarettes and heated tobacco products. Multiple chapters examine the tactics employed by the tobacco industry. The ecological and economic consequences are also explained. The Atlas describes Germany’s tobacco control efforts and shortcomings, provides guidance on effective measures and compares German tobacco control with that of other European countries. Information is primarily conveyed through informative graphics accompanied by concise text.
CONCLUSIONS:
Thanks to its comprehensive and highly illustrative content, the Tobacco Atlas Germany 2025 is a valuable and clear reference book. It is highly regarded by policymakers, public health advocates and