All white snus - designed to make children and adolescents nicotine dependent
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Karolinska Institute, Stockholm, Sweden
Publication date: 2023-04-25
Corresponding author
Hans Gilljam   

Karolinska Institute, Stockholm, Sweden
Tob. Prev. Cessation 2023;9(Supplement):A33
All white snus is a product in a pouch filled with flavoured nicotine. Small amounts of tobacco may be present but most brands are marketed as “tobacco free”. ´All white snus is excepted from tobacco marketing bans and the spread is often promoted by social media influencers. Marketing started in 2017 and Swedish school surveys from 2018 and onwards have shown an increase in snus use of 40 percent, mainly due to all white snus. As the nicotine content in all white snus is often higher than in other snus products, this fast uptake is of major concern.

Material and Methods:
A series of short mobile phone videos (1-2 minutes) about important tobacco facts have been produced by Swedish NGOs and spread through social media. The most recent addition to the series is a video of all white snus that will be presented in English translation. Essential information and risks of use are highlighted.

The video will be presented. Number of visitors and downloads during the 1st quarter of 2023 will be shown.

There is a rapid spread of use of all white snus among Swedish adolescents. A recent spread to other Nordic countries has been reported. As all white snus is not covered by the Tobacco Product Directive this strong nicotine product could easily spread to other EU countries. Information about all white snus is important.

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