Evaluation of the National Quitline Service in Armenia
More details
Hide details
Turpanjian College of Health Sciences, American University of Armenia, Yerevan, Armenia
Publication date: 2023-04-25
Corresponding author
Adena Alahverdian   

Turpanjian College of Health Sciences, American University of Armenia, Yerevan, Armenia
Tob. Prev. Cessation 2023;9(Supplement):A62
Smoking cessation quitlines are evidence-based, cost-effective method for smoking cessation.1-4 Starting in 2021, Armenia launched a national quitline. We aimed to evaluate the quitline services from the perspective of the users to understand their quitting experience, feedback, and recommendations.

Material and Methods:
We conducted a qualitative study among quitline users recruited through purposive convenience sampling and snowball techniques, ensuring the participation of both successful and unsuccessful quitters. In total, six in-depth interviews (IDIs) were conducted over the phone. Deductive thematic analysis was done using pre-defined themes named quitline service features, smoking cessation process, and recommendations.

Overall, the majority of the participants expressed their satisfaction with the quitline's service features. They valued the services provided by the consultant, saying that those helped them to quit even after past unsuccessful attempts. Additionally, the anonymity of the calls strengthened the trust in the quitline and motivated them to complete the course. During the cessation process, the participants provided their positive feedback regarding the number and duration of calls, the follow-up calls, and education on behavioral tips for managing cravings. Lastly, the network of successful quitters, which served as a channel for getting aware of and joining the quitline, as per the participants, indicates the strength of the overall services. However, they also highlighted the need for more active advertisements among the general public to further promote the quitline in Armenia.

Targeted awareness-raising activities are needed to promote the quitline, increase its reach, and enhance its impact throughout Armenia. Continued evaluation and monitoring of the service is required involving broader stakeholders (administrators and policymakers) to get feedback and suggestions for improvement of quitline service in Armenia.

The authors have no conflicts of interest to disclose.
World Health Organization. Developing and improving national toll-free tobacco quit line services: A World Health Organization manual. Published online 2011:1-101.
Raw M, Ayo-Yusuf O, Chaloupka F, et al. Recommendations for the implementation of WHO Framework Convention on Tobacco Control Article 14 on tobacco cessation support. Addiction. 2017;112(10):1703-1708. doi:10.1111/add.13893.
World Health Organization. WHO Framework Convention on Tobacco Control: Guidelines for Implementation of Article 5. 3, Articles 8 To 14.; 2013. doi:10.9774/gleaf.978-1-909493-96-4_14.
Anderson CM, Zhu SH. Tobacco quitlines: looking back and looking ahead. Tob Control. 2007;16(Suppl 1):i81-i86. doi:10.1136/TC.2007.020701.
Journals System - logo
Scroll to top