Turkey Tiny Targets Report: Tobacco Advertisement, Sales, Product Displays, and Purchase Incentives around Primary, and Secondary Schools
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Turkish Green Crescent Society, Turkey
Publication date: 2023-04-25
Corresponding author
Sara Özhan   

Turkish Green Crescent Society
Tob. Prev. Cessation 2023;9(Supplement):A75
The Turkey Tiny Targets Report prepared for the Campaign for Tobacco-Free Kids as part of the international campaign focusing on confronting predatory and often illegal tobacco marketing practices that target youth, aims at exposing these practices by contributing to a crowd-sourced knowledge base. This way, the campaign aims at engaging the broader public to become advocates and activists who are educated and activated on how to expose said practices and how to support build future campaigns backed by evidence of these instances.

Material and Methods:
Between September 11th, 2019 - September 16th, 2019, Field Agents performed visual surveys of tobacco advertising, sale, displays, and purchase incentives located within a 10-minute walking distance radius of primary, and secondary schools in Istanbul, Turkey. They were equipped with a cellular-based mobile reporting form hosted on the survey and data-collection software, Kobo Toolbox, to document instances.

Tiny Targets Field Agents observed and recorded the geographic coordinates of 298 points of sale (POS) around 101 schools in Istanbul, Turkey. In those 298 POS, field Agents recorded 3305 instances of 79 tobacco brands being sold or displayed, 467 instances of tobacco products for sale, 17 tobacco branded advertisements and many other breaches of tobacco control legislation such as tobacco displays in POS at a child's eye level.

It is necessary to pass comprehensive legislation regarding tobacco advertisements, sales, product displays, and purchase incentives around primary and secondary schools in Turkey. It is also needed to strengthen enforcement of the law in Turkey.

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